2006 for the development of IPTV in China should be a memorable year. Held in Shanghai in September of this year's first IPTV content industry in 2006 Conference, to end yesterday, IPTV in China Summit in 2006, all convey a message; that the industry is moving towards a pragmatic phase. The signs are:
First, Chinese business model is emerging. So far, 60,000 users in Harbin, Shanghai has been to distribute telephone numbers, Hangzhou, and cable TV has become so integrated model.
To Harbin, for example, now widely available under the above package of different programs, rates have 20,38,60 yuan / months. VOD according to 1 yuan / Department of the price can be provided to the audience of more than 100 copyrighted movies.
Second, the initial clear content policies. This year, SARFT issued the "dissemination of information networks such as the Internet audio-visual program management approach" has become a guiding document, above, CCTV can be widely and legally available to the IPTV content.
Third, IPTV has differentiated the content of the performance differences as follows:
1 times.鐩存挱鑺傜洰鍙互鏆傚仠锛岃嚜鐢辫繘閫?紝鐢佃鑺傜洰48灏忔椂鍥炵湅銆?br />
銆??銆?銆佺偣鎾苟瀹炵幇浜掑姩锛岀數瑙嗘姇绁ㄣ?鐢佃鐞嗚储銆?br />
銆??銆?銆佸奖鍍忕┖闂翠笌浜掑姩闊充箰銆備釜浜虹數瑙嗕紶鎾垚涓哄彲鑳姐?
銆??鐒惰?锛屽鏋滅敤绗笁鍙溂鐫涚湅鏈眾IPTV涓浗宄颁細锛屽彲浠ュ彂鐜癐PTV鐨勫彂灞曡繕鏈夎澶氬叧閿棶棰樻病鏈夎В鍐筹紝浜轰滑鎵?湡鏈涚殑宸ㄥぇ鐨勫晢涓氭綔鍔涘湪鐭椂闂翠笉鑳藉彂鎸ワ紝娑夎冻鏈熼棿闇?涓?簺鎬濊?涓庡喎闈欍?
銆??锛?锛夋娆″嘲浼氬箍鐢电己甯紝鍒板満鐨勯瀵间互淇℃伅浜т笟浣撶郴涓轰富锛屽箍鐢佃涓氱殑鐩稿叧閮ㄩ棬閮芥湭鍑哄腑銆傝繖璇存槑鍦ㄤ粖澶╄繖涓珵鍚堜紶鎾椂浠ｏ紝鐢典俊涓庡箍鐢典袱涓涓氾紝灏氭湁璁稿鏀跨瓥鏁忔劅闂闇?瑙ｅ喅銆傚鏋滅數淇＄殑缃戠粶鍙互鍋氳鍚數瑙嗕笟鍔★紝閭ｄ箞骞跨數鐨勭綉缁滄槸鍚︿篃鍙互鍋氱數璇濇垨鍏朵粬鐢典俊涓氬姟锛岃涓氱殑寮?斁搴︿笌绠＄悊棰嗗煙鐨勫垝鍒嗗皢濡備綍杩涜锛?br />
銆??锛?锛夋娆″嘲浼氫互鎶?湳涓庤繍钀ュ晢涓轰富锛屽唴瀹规彁渚涘晢鍩烘湰缂哄腑锛屼骇涓氶摼鏄庢樉涓嶅鍧囪 銆傜鎶?槸绗竴鐢熶骇鍔涳紝鐘瑰褰撳勾鏁板瓧鐢佃鐨勮捣姝ワ紝鍏ㄩ潰鐨勭Н鏋佺殑鎺ㄥ姩鑰呭氨鏄柊鎶?湳骞冲彴鐨勮澶囩敓浜у晢涓庣郴缁熼泦鎴愬晢锛屽洜涓哄叾闂村法澶х殑鍟嗕笟鍒╃泭浣胯繖涓樀钀ユ垚涓烘渶娲昏穬鐨勮涓氭帹鍔ㄧ兢浣撱?鑰岃繍钀ュ晢鍑轰簬鎴樼暐鐨勮?铏戯紝涓嶅緱涓嶄互闀胯繙鍒╃泭涓洪噸锛岃偐鎵涢噸鎷呭紑濮嬪紑鐤嗚緹鍦熺殑鑹拌嫤宸ヤ綔銆?br />
銆??鐒惰?锛岃繖姝ｆ槸绗旇?鎵?媴蹇冪殑銆傚洜涓哄缓绔嬪湪鎶?湳涓婄殑涓?釜鏂颁紶濯掍笟鍔★紝鏈?粓鐨勫綊瀹胯繕鏄彂鎺樸?鍚稿紩銆佹弧瓒冲彈浼楃殑闇?锛岃?鐧惧涓嶄細涓烘妧鏈拱鍗曪紝鍙細涓烘湇鍔′笌鍐呭涔板崟銆備綔涓哄姝や竴涓嘲浼氾紝濡傛灉鍙湁绉戞妧浜哄憳浠ヤ釜浜哄枩濂芥潵鎺ㄥ箍鏈潵搴旂敤寮?彂鐨勮瘽锛屾槸鍗佸垎浠や汉鎷呭績鐨勩?
銆??鍥犳锛屽鏋滄帓闄PTV鍙戝睍涓斂绛栧洜绱狅紝杩欎釜琛屼笟瑕佹兂涓虹敤鎴锋墍鎺ュ彈锛岄渶瑕佹洿澶氭噦浼犲獟鐨勪笓涓氫汉澹殑鍙備笌锛屼篃闇?鍐呭鎻愪緵鍟嗙殑娣卞害閰嶅悎锛屽寘鎷妭鐩舰鎬佺殑鏀硅壇涓庤鍒躲?
銆??瀹冨拰鏁板瓧鐢佃涓?牱锛岄兘瑕佸瑙嗚浼楃殑娑堣垂涔犳儻锛屽煿鍏昏浼楁柊鐨勬秷璐逛範鎯紝鍒嗘瀽PC鐖卞ソ鑰呬笌TV鐖卞ソ鑰呯殑鏈川涓嶅悓锛岃繖鏍锋墠鏄蛋鍒颁紶濯掓閬擄紝褰㈡垚涓?釜鐪熸瀹屾暣鐨勪骇涓氶摼鏉★紝杈惧埌鍏卞悓绻佽崳鐨勫鐣屻?璺极婕叾淇繙鍏紝涓嶈繃鐩镐俊鍙鏄鍚堣秼鍔跨殑浜嬶紝涓?畾鏈夊嘲鍥炶矾杞殑涓?ぉ鐨勩?褰㈡垚杩欎釜浜т笟閾撅紝灏婇噸锛屽紑鏀撅紝鍚堜綔锛岀悊瑙ｆ槸鍏抽敭璇嶃?
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